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Polo golf shirts and Polo Ralph Lauren

 The polo golf shirt, usually a three-button job with an embroidered doo-hicky on the chest (a pony, a crocodile, a dolphin, a skull and bones, a swoosh), is perhaps the most ubiquitous garment on the planet. But manufacturers are always looking for a new twist. Now the Polo Ralph Lauren company has come up with a way for you to customize their golf shirts to your taste.

In advance of Father's Day, Polo has introduced "Create Your Own Tournament Golf Polo," a feature that lets you choose from 10 body colors and two chest embroidery designs: the famous polo pony or your own initials. The Polo golf shirts, made of breathable pinpoint cotton mesh, can thus be tailored to your personal esthetic requirements, assuming you have any. For example, if you are exceptionally preppy, you can choose a pink (raspberry) pony to go on your green shirt. Or if you are exceedingly hip, you can opt for a black pony on your black shirt. To see in advance how it will look, you can use their website to model your choices electronically on Davis Love III, a Ralph Lauren-sponsored golfer.

David Lauren, a senior vice president of Polo Ralph Lauren, calls the feature, "a fun, original way for golf enthusiasts to infuse their own personal style to our classic polo." Other companies have experimented with similar personalization programs, for instance, Nike, which allows consumers to custom order its athletic shoes.

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gadddhh
2010/01/19 11:26 AM
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